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FjordNever miss a potential buyer again

When an AI has to choose between you and your competitors, who wins?

Fjord analyzes how AI models decide between you and your competitors: who is preferred, why, and what could change the choice.

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The conversations you’ll never see
Potential buyer ChatGPT Gemini Claude

ChatGPT

You just lost a potential buyer.

Being cited isn’t enough.
You have to be chosen.

Your buyers’ preference takes shape
before you even know it.

AI models now shape what your buyers prefer. Fjord gives you the means to analyze what they say about you, and act on it.

69%of software buyers surveyed switched their intended vendor based on advice from an AI chatbot.G2 · The Answer Economy, 2026 ↗
94%And it isn’t just software: 94% of B2B buyers use AI in their buying process. It has become their most significant source of information, ahead of your website and your sales team.Forrester · Buyers’ Journey Survey 2025 ↗
Top useThe top use of LLMs in a B2B purchase isn’t discovering vendors. It’s comparing their offers.6sense · B2B Buyer Experience Report 2025 ↗
Buying intents

Which buying intents really decide your category?

Buyers don’t ask a single question. They shift context, constraints, risk and priorities. Fjord surfaces these decision moments so you know where the comparison really matters.

Fjord.Intents · B2B CRMMeasuring
What’s the best CRM for a team of 20 sales reps?Which CRM offers the best value for an SMB?Which CRM would you recommend for a B2B SaaS startup?What’s a simpler, cheaper alternative to Salesforce?Which GDPR-compliant CRM should a European sales team choose?
  1. Sales team of 20+Strong demand
  2. Risk-free migrationHigh demand
  3. Stack integrationMedium demand
  4. GDPR complianceLow demand
Track the buying intents that matter most in your market
Shortlist visibility

Am I cited among the recommendations when these buying intents come up?

Before you can be preferred, you have to make the list. Fjord records, model by model, whether your solution makes the shortlist when these intents come up, and where it’s missing.

Fjord.Shortlist · 3 modelsMeasuring
ChatGPTGeminiClaude Team of 20+ Migration Integration GDPR
Shortlist presence0%
CitedAbsent
Track your visibility on your buying intents
Group comparisons

When several solutions are compared together, who comes first?

Appearing in the answer says nothing about relative preference. Fjord measures the decision when the model has to rank or recommend the players in your market.

Fjord.Group comparisonMeasuring

Solutions compared

YouCompetitor ACompetitor BCompetitor C
  • What’s the best CRM for a team of 20 sales reps?1st place
  • What’s the best CRM for a growing SMB?Sometimes 1st
  • Which CRM integrates best with Slack and Gmail?Never 1st
Track how you perform in group comparisons against your competitors
Head-to-head comparisons

When a buyer puts you up against a named competitor, who wins the head-to-head?

It’s the most constrained comparison, and often the most revealing. Fjord tracks your wins, your losses and how they change competitor by competitor.

Fjord.Head-to-headMeasuring
You50%
Win rate
Competitor A50%
  • vs Competitor A63 %+9
  • vs Competitor B48 %−4
  • vs Competitor C71 %+12
Track how you perform head-to-head against your competitors
Deep Dive

Run a Deep Dive on the most contested intents.

See the reasons models give, the perceptions that keep coming back, the public sources behind them, and the recommended actions.

Analysis
What actually changed since the last measurement.
Loss factors
The reasons that keep coming up when models prefer the other brand.
Actions
The changes to prioritize to test whether preference can flip.
Fjord.Decision matrixMeasuring
Which CRM…Competitor ACompetitor BCompetitor C …for 20 sales reps?WonWonWon …is easiest to migrate to?LostWonWon …integrates best with Slack?ContestedLostWon …is GDPR-compliant?LostWonContested
Run a Deep Dive →Analyzing…
Deep DiveWhich CRM is easiest to migrate to? · vs Competitor A

Analysis

Contested→Lost28–44 % ↓

Since the September 2 measurement, the models cite Competitor A’s migration guide.

Loss factors

  • Models rely on Competitor A’s guide
  • Fewer customer references than Competitor A in your sector
  • Models don’t know you can import your data from Competitor A

Recommended actions

  • Publish your own migration guide from Competitor A.
  • Add your customers from this sector to your Capterra listing, which the models cite.
  • Add the import from Competitor A to your Integrations page.
Protocol

A protocol proven on thousands of buying intents, across dozens of industries.

Each buying intent is put to several models, in independent, repeated series. Answers are checked across series and across models: a result is kept only if it holds up. What remains is a measured preference, not a one-off answer.

Every day, AI recommends solutions to your buyers. It might as well choose yours.

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See Fjord in 30 minutes, applied to your market.