Article 1 — Purpose and scope
These terms of subscription (the “Terms”) govern access to and use of the Fjord service, published by GMD Ventures, a company in the process of registration (“Fjord”), by any customer (the “Customer”).
The Service is reserved for professionals acting for the purposes of their business. It is not intended for consumers.
The Customer accepts the Terms when subscribing, by ticking a box or by accepting an offer in writing. They prevail over any purchasing terms of the Customer, unless Fjord agrees otherwise in writing.
Article 2 — Definitions
- Service: the Fjord platform available at app.fjord.so and its features.
- User: any person authorized by the Customer to access the Service.
- Campaign: a set of buying intents and competitors tracked by the Customer.
- Buying intent: a question a buyer is likely to ask an AI model when comparing solutions.
- Competitor: a brand against which the Customer is compared.
- Check: the weekly measurement of a Campaign’s measured buying intents.
- Deep Dive: an in-depth analysis of a comparison, explaining why the Customer wins or loses it.
- Results: the information delivered by the Service.
- Plan: the subscribed offer, with its limits (Campaigns, buying intents and Competitors per Campaign, Deep Dives measured at the same time).
- Design Partner Program: the application-based offer described in Article 7.
Article 3 — Description of the Service
Fjord queries artificial intelligence models published by third parties and reports how these models decide between the Customer’s brand and its Competitors on buying intents. The Service may also identify loss factors and suggest actions.
The features and limits of each Plan are those described on the pricing page on the date of subscription or in the offer accepted by the Customer.
Article 4 — Nature of the Results
The Results describe the behavior of third-party AI models on the date of measurement. These models change without notice and their answers may vary. Fjord controls neither these models nor their answers.
The Results are descriptive. They are not a guarantee, a prediction, or legal, financial or investment advice. Suggested actions are suggestions only: the Customer alone decides whether to implement them and bears the consequences.
Fjord does not guarantee any change in how models recommend the Customer. Fjord is bound by an obligation of means (best efforts).
Article 5 — Access to the Service
Access is through a single-use login link sent to the User’s work email address. The Customer is responsible for the access it authorizes and for the security of its Users’ mailboxes.
The number of Users is not limited, unless otherwise stated in the offer accepted by the Customer.
Article 6 — Plans and limits
The Customer uses the Service within the limits of its Plan. An upgrade takes effect immediately; a downgrade takes effect at the next billing date.
The Plan sets the number of Campaigns, the number of buying intents and Competitors per Campaign, and the number of Deep Dives measured at the same time. An item that is paused or deleted still counts toward the Plan until the day before the anniversary date of the subscription. A Deep Dive that fails for technical reasons is restarted by Fjord, at no cost to the Customer.
Article 7 — Design Partner Program
The Design Partner Program is available by application. Fjord freely selects participants and need not give reasons for a refusal.
The Design Partner receives the content described on the pricing page, under the specific conditions (term, price, benefits) set out in the offer sent to it.
In return, the Design Partner agrees to share feedback on the Service regularly.
Fjord may change or end the Program with 30 days’ notice. At the end of the Program, the Customer may subscribe to a Plan on the terms of the pricing page then in effect.
Article 8 — Prices and payment
Prices are stated in euros excluding taxes; applicable VAT is added. They are billed monthly in advance and payable as indicated at subscription.
Any late payment automatically incurs penalties calculated at the interest rate applied by the European Central Bank to its most recent refinancing operation, plus 10 percentage points, as well as a fixed recovery fee of €40 (Article L. 441-10 of the French Commercial Code).
If non-payment continues 15 days after a formal notice has gone unanswered, Fjord may suspend access to the Service.
Fjord may revise its prices with 30 days’ notice by email. A Customer who refuses the revision may terminate before it takes effect.
Article 9 — Term and termination
The subscription is for a term of one month, automatically renewed.
Either party may terminate at any time; termination takes effect at the end of the current period. The period already started remains due and is not refunded.
In the event of a serious breach by one party that is not remedied 30 days after formal notice, the other party may terminate automatically.
At the end of the subscription, access is closed. On request made before the end of the subscription, Fjord sends the Customer a copy of its data in a common format, within 30 days. Personal data is then deleted or anonymized within 90 days, subject to legal retention obligations.
Article 10 — Customer obligations
The Customer uses the Service lawfully and in accordance with the Terms. It provides accurate information.
In particular, it shall not resell or make the Service available to third parties, extract its content in bulk, circumvent its technical limits, access it by automated means other than those provided by Fjord, or decompile it.
It shall not use the Results in a misleading or disparaging way toward a Competitor.
Article 11 — Intellectual property
Fjord retains all rights to the Service, its software, methods and trademarks. For the term of its subscription, the Customer has a personal, non-exclusive and non-transferable right of use for its internal needs.
The Customer retains ownership of the data it provides. It may use the Results for its internal needs and cite them publicly, provided it states their source (Fjord) and date.
Fjord may use data from the Service in aggregated and anonymized form, without identifying the Customer, to improve its measurement and the Service.
Article 12 — Personal data
Each party complies with applicable personal data regulations, in particular the GDPR. Fjord processes Users’ data as a data controller, in accordance with its Privacy policy.
Should Fjord process personal data on behalf of the Customer, the parties would enter into a data processing agreement in accordance with Article 28 of the GDPR.
Article 13 — Confidentiality
Each party keeps confidential the non-public information of the other party that it learns in connection with the contract, during its term and for 2 years after it ends.
Article 14 — Availability and support
Fjord strives to keep the Service available, without any service level guarantee. The Service depends on third-party providers (AI models, hosting): their unavailability may delay a Check or a Deep Dive. Maintenance interruptions may occur.
Support is provided by email at contact@fjord.so.
Article 15 — Liability
Fjord is liable only for direct damages resulting from a proven breach of its obligations. Indirect damages are excluded, including loss of revenue, customers or reputation, as well as the consequences of decisions made by the Customer based on the Results.
Fjord’s total liability is limited to the amounts paid by the Customer for the 12 months preceding the event giving rise to liability. These limitations do not apply in cases of gross negligence or willful misconduct.
Article 16 — Force majeure
Neither party is liable for a failure caused by force majeure within the meaning of Article 1218 of the French Civil Code.
Article 17 — Commercial references
Fjord may cite the Customer’s name and logo as a commercial reference with its prior consent.
Article 18 — Changes to the Terms
Fjord may amend the Terms. The Customer is informed by email 30 days before they take effect; if it refuses them, it may terminate at no cost before that date.
Article 19 — Miscellaneous
A party’s failure to enforce a clause does not constitute a waiver. If a clause is held invalid, the others remain in force. The Customer may not assign the contract without Fjord’s written consent.
Article 20 — Governing law and jurisdiction
The Terms are governed by French law. Failing an amicable settlement within 30 days, any dispute falls under the exclusive jurisdiction of the courts of Paris.